No productive design meeting should start without the clinking of a wine glass. We’re starting to see a distinct correlation between good wine at meetings and good designs. Wonder if we start to buy better wine if we’ll end up with even better design… It’s worth researching. I’m just saying. Hell, bring a bottle of 1985 Chateau Margaux and we’ll likely have a million-dollar product!

Operations meetings, however, are a different beast and best begun completely sober. Duty, taxes, shipping, cost analysis and other such rude and obtuse things that involve numbers instead of pictures can boggle even the sharpest minds. We open the wine later on these meetings, to recover from the pain of it all.



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