The First Waffle

When multi-tasking a combination of seven businesses (wait, Tuesday just passed – there may be a new one…), it takes quite a bit of time to get everything up and going as compared to an individual who is focused full-time on one thing. There are literally thousands of tiny details which, once set, will continue to set the tone and eventual momentum; but until then, we’ll be honest – sh*t happens that are out of our control. Sometimes events are expected and are extremely pleasant (family, holidays, kids); while others are simply a pain-in-the-butt, completely out of our control, unexpected events (printing issues and supplier delays) in getting out our first design.

On the one hand, we’re extremely thankful. Our “ground-breaking” fantastic you-won’t-be-able-to-live-without-this-gorgeous-piece-of-awesomeness has evolved dramatically from a simple idea in a simple graphic, to an original artwork and design we are incredibly proud of. On the other hand, like making waffles, the first one is always a “throw-away”. Its main purpose is to help prime the hot iron to create the second/third/fourth increasingly perfect waffles to follow. Let’s hope we don’t need four or five ‘throw away’ lines to succeed.

We are both ‘type-A’ personalities who love perfection – something of a blessing and a curse. At some point, we’re fully aware we simply need to decide that ‘it’s good enough’ so that we can get our first product out the door. Perhaps it’s fear and hesitation to take that first leap, thinking it has to be perfect. But we know full well that it has to get out the door for us to begin failing/learning/succeeding.

Bring. It. On.
“You’re off to Great Places!
Today is your day!
Your mountain is waiting,
So… get on your way!”
Dr. Seuss,Oh, the Places You’ll Go!



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