Naming Your Products

We Knight you, Sir Soft and Cuddly!

How DOES one name an inanimate object? Sure, we’ve become attached to our beautiful designs and think of them as the very fruit of our brain-wombs, but unfortunately coming up with names for non-humans is just as difficult as coming up with names for actual humans.

So, we look to our inspirations for clues. Or to a personal experience that object fondly reminds us of. But in the end, it’s a SKU# that runs a business, and being largely practical and mathematical, that’s far easier to induct into Knighthood anyhow.

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